A small selection illustrating the breadth of my work, from strategic consulting and organisational development to AI-powered automation.
The AI Use Case Pilot is a web-based platform I co-developed for the structured identification, development and evaluation of AI use cases. It helps turn vague AI ideas into specific, robust use cases that can be prioritised, systematically translating real workflows into meaningful opportunities for AI.
I designed and implemented several AI-powered automations for Stage Entertainment. One example is a Microsoft Power Automate solution that automatically builds and continuously updates a central contract database. It systematically retrieves contract documents from SharePoint, analyses relevant content and automatically transfers it into a central contract register.
This turns contracts stored across multiple locations into a reliable, continuously updated information source. Contract data is available centrally, without recurring manual data entry and maintenance.
Artificial intelligence offers significant opportunities for efficiency and value creation, yet businesses are often hesitant to use it in everyday work. I have designed and delivered interactive AI workshops and training for clients across different industries, giving leaders and teams a well-grounded, practical introduction. Topics range from strategic insights and specific use case ideas to hands-on exercises with tools such as ChatGPT, Microsoft Copilot, Gemini Notebook, Make, Claude Code and OpenAI Codex.
The aim is to build confidence, identify opportunities and define realistic next steps for implementation in participants’ own working environments.
Blockbrain is a German start-up specialising in AI-based knowledge management. To improve customer relationships and sales performance, its key account management was systematically analysed in terms of objectives, processes and responsibilities. Working with employees and management, AI-assisted analysis was used to derive specific actions for strategic and operational development.
Stage Entertainment is one of the world’s leading live entertainment companies. I supported Stage Germany’s CFO and CMO in developing their marketing spend monitoring. Together with a cross-functional in-house team, I designed a tailored software solution, managed its development by an external provider and supported its rollout.
Deutsche Bahn is Germany’s largest mobility and transport provider and one of its largest advertisers. I supported DB Vertriebs GmbH in designing and building a monitoring system that allows all online marketing campaigns to be compared, evaluated and optimised in real time across the entire value chain, from awareness to sale.
Numerous quantitative and qualitative factors are automatically incorporated into the value-based assessment and consolidated into a single KPI, visualised in a clear traffic-light display.
muabannhadat.vn, a Ringier Group company, is Vietnam’s fastest-growing real estate portal and currently ranks second in the market.
Following a change in marketing personnel, I redesigned marketing and growth management for the new head of marketing and built dashboards in Google Data Studio. These provide marketing staff, marketing management, the executive team and shareholders with fully automated, daily visibility into business performance.
kiekmo.hamburg is a digital neighbourhood service from Hamburger Sparkasse. Among other things, it provides users with hyperlocal content about their neighbourhood, strengthening Haspa’s regional identity and closeness to its customers. I supported the kiekmo team in editorial management, including the selection, analysis and evaluation of topics and formats, and in search engine optimisation.
CURVED.de is a mobile lifestyle portal launched by SinnerSchrader and the E-Plus Group in a project lasting just 100 days.
I supported the CURVED team in design and implementation. After launch, I served as interim COO with publisher responsibilities until September 2017, then continued to support the project in Business Performance Management until December 2018.
#YouCanDo is a content marketing portal within o2online.de, launched by Telefónica following the success of CURVED.
Before launch, I supported the development of the business case and the selection of service providers. From launch onwards, I provided substantial support to Telefónica’s project leads in operating and developing the portal.
The city portal hamburg.de is the official website of the Free and Hanseatic City of Hamburg and one of Europe’s top five regional portals.
I designed a BI solution to improve management of regional sales across multiple products. I also led its implementation using open-source software.
CONTENT FLEET provides content services and content technology with a team of more than 80 employees.
I took on traditional COO responsibilities, including reorganising sales and key account management and supporting the strategy development process.